A series of fairytale-esque teaser stories were scheduled to auto-post during the short two-week studio-build lead-up to the launch.

Day-by-day, an email, social and ‘by hand’ campaign abstractly alluded to aspects of the launch through image, film, and copy.

Through organic sharing and Facebook Ads the interior fit-out, the chandelier concept design and creation, the personalised theatrical interactive art performance, the handcrafted ‘idea bulb cradle’ gift bags, the launch party and catering, the ‘find the golden bulb’ special offer promotion were used to attract and entice followers, influencers, and potential clients to attend the launch.

The energy, atmosphere, and stories generated during the final preparations and the event itself created high-quality video and image content, an expanded network of supporters and followers, and glowing testimonials for this new haute couture atelier creative studio.

The launch, subsequent follow-on events, sculptural window displays, website, and client guide to ‘Buying Bespoke’ established the studio as highly creative in its promotion, marketing, and interior design. The aim was to convey the level of creativity to be expected from the studio’s products and services therefore differentiating it from its competition.

The multi-threaded awareness and direct-response RSVP campaign succeeded at generating intrigue and mystery surrounding the launch event and the studio fit-out. Over 100 guests attended, happily queuing for hours in the ‘Conversation Line’ to await their chance to ‘find the golden bulb’ and experience the interactive theatre performance secreted away behind the doors of the Chandelier Room.